‘Perfect competition’

It is a market situation where brands compete with each other purely on price. Whichever brand offers a slightly lower price than the others, consumers prefer to buy from that brand.

Most of the medicine manufacturing brands (Ayurvedic & Allopathic) face this situation. This also means that manufacturers have to ‘cut corners’ to meet the pricing advantage to stay ahead of competition.

Cutting corners can happen in many fronts – by adding lesser quantities of expensive ingredients, using cheaper, look-alike alternatives, producing in bulk to achieve economies of scale reducing the quality, etc.

For example, ‘Ativisha’ is an expensive Ayurvedic herb which is used for treating digestive conditions (costs up to $49 for 100g). Most often this is replaced by its less expensive alternative ‘Musta’ in formulations manufactured commercially.

Luckily, unlike other medical systems, every Ayurvedic doctor is trained to make his own medicines for the patients from scratch. The government also allows licensed Ayurvedic doctors to dispense medicines made by them to their patients.

So if your Ayurvedic doctor prescribes his/ her own medicines always choose that.

It may be a little expensive, or less fancy or may not be as readily available compared to commercial brands, but there will be an ‘elephant and ant’ difference in the effectiveness.

One more thing:

Every patient has the right to know what goes into the medicine. Hence exercise your rights to ask your Ayurvedic doctor on the ingredients.

My pro-tip: Ask your doctor to prescribe herbal medicines over medicines with minerals as the latter needs many levels of purification to be safe.

Ayurvedic medicine manufacturing is a multibillion-dollar industry. I am not saying all manufacturing companies do the same, however it is important to exercise caution as a patient.

Doctor Rekha is a 4th generation Ayurvedic Medicine Doctor (BAMS) living in between Dubai and India who has patients from around the globe who believes that the wisdom of Ayurveda can help everyone lead a happy, heathy and disease-free life.

You can join our Health Programs for mind and body detox. And If you are struggling with any health issues, you can book a consultation with us or give us a message via WhatsApp at +91 79074 89839. If you have any queries, contact us. You can also follow me on Instagram.  

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